Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

Alonzo Adams-Imagn Images Even though LeBron signed the highly-publicized Nike lifetime deal reportedly worth over $1 billion ...

LeBron James is being honored with a series of firsts off the court that include a new title. Mattel has made the basketball ...

LeBron James is arguably the greatest to ever play the game of basketball. Every day, we’re amazed by his longevity on the court—but his longevity off the court ...

Bronny James, the son of LeBron James, played his first game as a starter for the Los Angeles Lakers in the last game of the ...

With the arrival of LeBron James and Deion Sanders’ Nike LeBron 21 “Prime ’93” sneakers just around the corner, another ...

LeBron James, the renowned 40-year-old basketball player, is a father to three kids: Bronny James, Bryce Maximus, and Zhuri ...

Numerous basketball supporters actively debate which NBA player should earn the title of the greatest of all time (GOAT). These days two basketball players stand out most in debates about the NBA’s ...

On April 15, 2025, the NBA revealed a stunning compilation of statistics showcasing LeBron James’s superiority. With 3.23 billion social media views, James leads the league by a substantial margin, ...

Los Angeles Lakers forward LeBron James debuted the NBA's upcoming official Nike socks during pre-game warmups on April 19.

LeBron James heads into his 18th NBA Playoffs on Saturday night as the Los Angeles Lakers host the Minnesota Timberwolves at ...