Jamie Carragher moans Liverpool's club crest 'doesn't look right' alongside other European clubs, as ex-defender calls on the Reds to revert back to their 'proper bad…
Liverpool have not used the shield logo on their kits since they opted to use the Liver Bird logo during the 2012-13 season, ...
Creative Review1mon
Liverpool FC celebrates the liver bird in refreshed identity
Liverpool FC is pushing the liver bird – a mythical creature associated with both the city and the club – to the forefront of its visual identity. At the heart of this is the bird-shaped emblem, which ...
Marketing-Interactive11d
Liverpool FC inks US$77m-a-season kit deal with adidas
Liverpool Football Club (LFC) and adidas have reunited with a new multi-year partnership that will see the sportswear giant ...
Liverpool Echo19d
Liverpool 2025/26 leaked kit is stunning Adidas 1980s throwback
Article continues below The badge still has the Liver Bird ... logo that has become a mainstay since taking over the front of the Reds' shirts in 2010 with that deal now extended to 2027. The ...
Liverpool 2025/26 leaked kit is stunning Adidas 1980s throwback
With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and even a retro logo ...