Liverpool FC is pushing the liver bird – a mythical creature associated with both the city and the club – to the forefront of its visual identity. At the heart of this is the bird-shaped emblem, which ...

Liverpool have not used the shield logo on their kits since they opted to use the Liver Bird logo during the 2012-13 season, ...

The clip also highlighted the brand's new logo design and typefaces ... graphics and our very own LFC font, all inspired by the iconic Liver bird, is fantastic and I’m really looking forward ...

With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and ...

Liverpool Football Club (LFC) and adidas have reunited with a new multi-year partnership that will see the sportswear giant ...