Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

Engagement with K-pop on social media in South-east Asia surpasses global averages. Read more at straitstimes.com.

Wed, February 26, 2025 at 9:33 PM UTC It’s true that the industry is more popular than ever, with last year marking the first time a K-pop performance show was broadcast live in primetime on ...

SEOUL: Global trends show interest expanding beyond BTS and Blackpink to kimchi, mukbang and Buldak ramen. While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave ...