Figure skating megastar Kim Yu-na is probably Korea’s most transcendent personality ... surrounds her decision to be the spokeswoman of Hite, the best-selling brand of local beer.

Korea “honestly doesn’t have the world ... Would we have preferred a pint or two of a Korean beer such as Hite? Maybe, but the ice-cold Kirin did a decent job on what was a school night.

Young Korean celebrities ... na appeared in a Hite beer commercial. Lee said the bill was aimed at reducing teenage drinking. "According to a recent survey by Statistics Korea, one out of six ...