LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

In addition to being the NBA’s all-time leading scorer, a multi-time NBA champion, and three-time Olympic gold medalist, ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason.

Basketball player LeBron James will become the first male athlete to get his very own Ken doll, but which other celebrities ...

Ken is keeping the "Kenergy" going with Mattel and Barbie's latest addition, the LeBron James-inspired Kenbassadors doll.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...