The Jordan Luka 4 will launch in April alongside Doncic's first takedown model, the Jordan .77, which will be available for ...

Looking to the upper, its lightweight Flightwire cables at the lateral are a callback to one of Dončić’s favorite parts of his Jordan Luka 1. Its court-ready outsole completes the look with a ...

A new Jordan Brand advertisement features new Los Angeles Lakers superstar Luka Dončić officially moving on from his Dallas Mavericks days. The ad shows Dončić (or an actor playing Dončić ...

Today, Jumpman unveiled the Jordan Luka 4 and the Jordan Luka .77. The Jordan Luka 4 leverages the best performance technology Jordan Brand has to offer. Headlining the innovative setup is the ...

The shoe, dubbed the Jordan Luka 4, features a low-cut upper and is dressed in a white color scheme with neon green accents. The lateral side has what appears to be stabilizers on the midfoot that ...

In addition to the ad, there also was Dončić’s sneaker debut. Dončić wore his new Jordan Luka 4 signature shoe in Tuesday’s game. The Jordan Brand-Dončić takeover continued late Tuesday ...

The new Jordan Luka 4 made its debut in Los Angeles Lakers ... This season, the Slovenian superstar is averaging 28.1 points, 8.3 rebounds, and 7.8 assists per game. Los Angeles Lakers guard ...

Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...