Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Constructing theories means introducing concepts which are not directly observable. They should, however, explain empirical findings and thus have to be related to observations. Hence, it is useful ...

A variable is an event, idea, value or some other object or category that a researcher or business can measure. Variables can be dependent or independent. Dependent variables vary by the factors that ...

Dependent variables change based on other inputs in financial models, affecting investment outcomes. Independent variables like earnings affect dependent variables, influencing metrics like P/E ratios ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...