Shawn had "always said he wanted it tattooed, and now that I'm a tattoo artist, it was only fitting for me to tattoo the IKEA people on him." Shawn's tattoo went viral, with viewers finding their ...

Late on Friday night, Ikea Canada did what most brands wouldn’t dare: it slid into people’s DMs. The unexpected message, simply, “u up?,” took sleepy scrollers by surprise and turned a ...