LONDON — Swedish furniture company IKEA has announced that it is looking for real people to work at its virtual store on Roblox at the end of June. The Roblox game is called “The Co-Worker Game,” ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Horror games have taken inspiration from everyday life for quite a few years now, but that might lead to some unexpected complications for indie developers. Furniture giant Ikea has demanded that the ...

SCP-3008 is a Swedish furniture fever dream. It’s based off a horror story from the popular SCP Foundation website, one that describes how someone finds themselves in an endless Ikea. Inhuman ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...

IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24 and becoming the first brand to offer paid work on the gaming platform. ...