Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.

Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.

Or, if your company tracks projects using Google Apps’ spreadsheets and you want to send emails to team members when their task status is updated, the process can be automated with Scripts.

At its recent I/O conference, Google discussed some important updates to its scripting add-on for Google Apps, which enables Apps users to create what are essentially macros, much like the macros ...