Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Sean Quadlin provides a quick example of search funnels before explaining the new feature that Google launched last week. Google now includes search funnel information in AdWords reporting alongside ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...