When done right, web scraping is a powerful tool that can give businesses a competitive edge in today’s data-driven world.

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

Using Google Gemini, product marketers can extract structured data from any webpage—including dynamic content like scrolling reviews—without writing a single line of code.

Web scraping is the process of using automated software, like bots, to extract structured data from websites.