Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

GT Dave, founder of GT’s Kombucha, which dominates a $600 million beverage category. Art Streiber When GT Dave commercialized kombucha, he didn’t just bring a new product to consumers. He also ...

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

Google Calendar is a Web-based calendar application that provides a huge range of functions for managing your appointments, business meetings and schedule. The service allows you to create calendar ...

When our ten-year old vacuum sucked its last dog hair on Sunday, I went to Consumer Reports online, hit the Household Appliances link, and browsed the vacuum category under Canister. A few minutes ...