ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

Have you ever experienced a deep connection with someone that left you feeling understood, valued and appreciated? Building that same kind of connection with customers is not only possible but crucial ...

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest otherwise. Poor service, slow response times, and lack of transparency push people ...

The power micro-moments in the customer experience spectrum How to capitalize on micro-moments to improve customer engagement and build strong relationships Hey entrepreneurs! You’re doing everything ...

Featuring Sharona Sankar-King, Global Head of Engagement and Marketing for the Financial Services practice at Bain, and Maureen Burns, a Senior Partner in Bain’s Customer practice. Burns co-authored ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...