A new Transformers Takara Tomy MPG-17 Optimus Prime Style Generation has been revealed by Hasbro arriving in 2026 ...

Hasbro has rolled out official promotional images for it MPG-17 Optimus Prime Style Generation figure, which is available to ...

After selling out last month when it was available for the first time this year, the 2-in-1 Optimus Prime Lego set is up for ...

In the Transformers comic books by Marvel and the later Hasbro toyline, Optimus Prime got a new form as Powermaster Optimus ...

A stylish new Kotobukiya figurine for Optimus Prime gives the Transformers hero his most unexpected form yet: a beautiful bishoujo anime girl.

I love Transformers ... The £699 Robosen Elite Optimus Prime Robot, which has just gone on sale, has been created by Robosen's robotics experts in collaboration with Hasbro.

Hasbro is back with a new Studio Series release for Transformers ... The Movie (1986), where he was the one to assess Optimus Prime's fatal wounds. Perceptor is not returning all by himself ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure ...

Bumblebee joins Prime, Grimlock, and Megatron later this ... Robosen’s partnership with Hasbro continues with a new Bumblebee self-transforming robot toy launching this summer.

If Amazon sells out, it's worth noting that the Lego Store restocked Optimus Prime, too, but you'll have to pay the full $180 MSRP. Lego officially denotes Optimus Prime as "hard to find." ...