UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

WASHINGTON — For the second straight year, a costume won't get you a free Chipotle burrito on Halloween. The company announced Tuesday that it will shift its 21st annual "Boorito" celebration online ...