As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Using Custom Alerts in Google Analytics Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – ...

Our fith annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy. Join Pat Reinhart, VP of ...