As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Using Custom Alerts in Google Analytics Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – ...

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...