Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

In a world where trends come and go faster than ever, the fashion industry is often caught in the crossfire of cultural ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Everyone wants to save the planet…until it costs more than $20.

Musinsa, South Korea’s top online fashion platform, said its annual revenue surpassed the 1 trillion won ($682 million) mark ...

There are a lot of elements that make Generation Z stand out, including their passion for self-care and travel ...

Forever 21 was young once and ready to change the world, one improbably inexpensive top at a time. It helped popularize fast ...

Gen Z and Millennials are debating online over whether tight-on-tight or tight-on-baggy workout fits are best. Here are our ...

Offering stylish, fresh, and affordable high-fashion apparel designed to empower Indian women and complement their evolving ...

As Gen Z becomes the voice of both the internet and the brands trying to capitalize on it, the speed of meme commodification ...

ChatGPT created a “vibe-y portrait” of the average London Gen Z emphasising that “London is wildly diverse and no ...