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Ambitious spending plans by teenagers and young adults were the driving factor behind a rise in consumer confidence. Gen Z‘s contributions have been partly offset by their parents, BRC data ...

The study found Gen Z and millennials felt the most confident about retiring “on their own terms,” at 75% and 71%, respectively. Meanwhile, 68% of baby boomers reported they were confident.

The British Retail Consortium (BRC) has credited Gen Z (18-27 year olds) and their spending habits for a stabilisation of consumer confidence. According to BRC-Opinium data, consumers believe their ...

"The biggest trend that I've noticed with Gen Z is they have more inherent confidence in themselves in the work world," Lemonik said. "Millennials tend to be a little bit more guilt-ridden about ...

Consumer confidence has stabilised after February’s record low amid predictions by Gen Z that they are ready to increase their spending, figures show. Consumer expectations for the state of the ...

(Photographer: Luke MacGregor/Bloomberg via Getty Images) Gen Z’s plans to go big on spending in the next three months have contributed to a rise in consumer confidence, a new survey has suggested.