According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.

Gen Zers are entering the workforce at a time marked by economic instability, algorithm-driven recruiting tools and ...

That is one way to describe the recent scene at a pop-up shop that Glossier, the US beauty brand, opened in Paris ... it was started 11 years ago: Gen Z, or Generation Zede as it is called ...

As the music festival evolves into a cultural marketing hotspot, brands like Sol de Janeiro, Rhode and Neutrogena are seizing ...

A Media Snippet accompanying this announcement is available by clicking on this link.New insights reveal that younger audiences expect more than ...

HBO's hit television series, The White Lotus, is as renowned for its stunning hotels and filming locations as it is for its ...

Chick-fil-A is a top favorite among teens for its delicious chicken sandwiches, friendly service, and fun, welcoming ...

While baby boomers are clocking out of the accounting profession in droves — with 340,000 ditching the gig in just five years — Gen Z is jumping into the spreadsheet saddle, giving the so-called ...

Gen Z has never known a world without digital connectivity, and artificial intelligence (AI) is not a distant concept to them ...