Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

That’s why audiences spend more time in spaces constructed by creators not brands. Platforms like Roblox ... were sold up 15% year over year. Gen Z is fully onboard: 54% said their physical ...

These and several other lasting internet trends and IRL movements of the 2010s were born not on Twitter, on Facebook, or in ...

That is one way to describe the recent scene at a pop-up shop that Glossier, the US beauty brand, opened in Paris ... it was started 11 years ago: Gen Z, or Generation Zede as it is called ...

Gen Z is rewriting the digital playbook, setting new standards for content discovery, engagement, and consumption. This generation is social-first, always ...

Deloitte’s latest media trends report shows younger audiences prefer social media stars over traditional TV and film—forcing ...

Aerosmith are the oldest of Gen X's Big 4 Dad Rock bands, having formed in 1970. But, they transcended multiple generations ...

“It’s about being able to see yourself in the brands you consume, which makes a big difference ... The brand might be beloved by Gen Z-ers, but Ms. Leahy said its reach bridged generations.

Gen Z is opting to get "tramp stamp" tattoos ... it a ‘tramp stamp,’ which put a negative light on it. Suddenly a big moneymaker dried up for us and it was sad to see women embarrassed ...