Quick, what's your all-time favorite brand? Well, according to a study from Morning Consult, your preferences are likely somewhat shaped by your generation. Read more: Generation Zs reveal their ...

While younger generations may be less financially literate as a result of their upbringing and education than Gen Xers, one ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Comparatively, 10.2% of GEN Restaurant Group shares are owned ... and retailing of products marketed under the Nathan’s Famous brand. The firm operates through the following business segments ...

"They had their own brand of trauma, whether it be the recession ... The cynicism that Gen X is famous for came in handy during the pandemic, she added. "We're tough," she said.