Fast food lovers will be surprised to see what their favorites were like when they opened, and how they grew. From McDonald's ...

Not all of them are used in fast-food ads—fake ice cream, for instance, probably wouldn't appear in menu photos. The restaurants wouldn't talk to us about their food styling, but McDonald's ...

Yesterday's drive-thru windows and super-sized meals are yielding to the self-service kiosks and lighter, snackier diets of today as fast-food chains ... it a more down-home design.