Dell has streamlined its branding down

Dell Rebrands PC Lineup, New ‘Pro’ Series Replaces XPS and Inspiron
At the CES 2025, Dell unveiled a significant overhaul of its personal computing lineup, retiring longstanding brands such as XPS, Inspiron, and Latitude.
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer deskto
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might
Dell drops long-running XPS, Inspiron, and Latitude brands
Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,
No more XPS: Dell is killing all of its laptop branding
This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing off all of its branding on its laptops, consolidating them into one brand. And the brand
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
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Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...
Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding
Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...
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Dell Debuts Revamped PC Lineup At CES 2025
Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar
Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.