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Dell killing XPS name is an unforced error

Ars Technica · 1d

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Engadget on MSN · 23h

Dell killing the XPS name is an unforced error

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

CES 2025 | Dell unveils simplified AI-Powered PC lineup, new accessories

Dell unveiled a streamlined AI-powered PC lineup with a unified branding and featuring enhanced performance, sustainability, ...

19hon MSN

Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

23h

Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

Full storyDell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring ...

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