Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges.

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...

Hightouch, a platform that helps companies sync customer data across different back-end databases and systems, today announced that it raised $38 million in a funding round that values the startup at ...

Simon Activate, Powered by Snowflake, Gives Marketing Teams Direct, Easy and Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments NEW YORK, Jan. 24, ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

New solution fuses real-time performance with platform-native composability Rokt (PRNewsfoto/ROKT Pte. Ltd.) With the Hybrid CDP, enterprises can choose the right data strategy for every business need ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today’s digital-first economy demands personalization as a fundamental strategic requirement ...