Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

Having a well-designed landing page is crucial for businesses to achieve their key performance indicators (KPIs) and boost their bottom line. An effective landing page can captivate visitors, convert ...

This is a tale as old as time: A small e-commerce owner wants to build a great landing page for their company, but the available tools only get them so far, and they don’t have the funds to hire a ...

Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that ...