Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

Reader Benjamin Peacock confronts an issue regarding the intersection of Excel and Mail. He writes: I have an Excel spreadsheet that contains a list of email addresses. Before Mavericks, I could ...