Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool also allows you to view helpful reports that display page views and other important traffic statistics.

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

SEO strategies and methods for measuring performance are always changing, and Google Analytics is generally at the forefront of these rapid changes.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.