Commercials are still too loud, say “thousands” of recent FCC complaints
Thousands” of complaints about the volume of TV commercials have flooded the Federal Communications Commission (FCC) in ...
TV Tech2d
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full ...
The Desk on MSN10d
Fox won’t cannibalize cable with new streaming service, exec says
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that ...
BGR7y
Cable companies are responding to record-breaking cord-cutting by shortening ad breaks
More people are ditching cable and satellite TV than ever before ... weeks that they’re going to dramatically cut the number of ads on their channels, a consumer-friendly move that they ...
Business Insider1y
The golden age of cheap streaming isn't dead: You can get all the top services for under $50 a month total
Making TV shows is expensive, and having two revenue streams (ads and subscriptions) can help make the business model work. That's why cable TV mostly has ads (with some add-on exceptions like HBO ...
Radio & Television Business Report4d
Spectrum Reach Offering Designed To Boost Ad Effectiveness
The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...
Roku takes ads to the next level by auto-playing them at startup
Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.