Commercials are still too loud, say “thousands” of recent FCC complaints
Thousands” of complaints about the volume of TV commercials have flooded the Federal Communications Commission (FCC) in ...
The Desk on MSN7d
Fox won’t cannibalize cable with new streaming service, exec says
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that ...
Roku takes ads to the next level by auto-playing them at startup
Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.
BGR7y
Cable companies are responding to record-breaking cord-cutting by shortening ad breaks
More people are ditching cable and satellite TV than ever before ... weeks that they’re going to dramatically cut the number of ads on their channels, a consumer-friendly move that they ...
Radio & Television Business Report22h
Spectrum Reach Offering Designed To Boost Ad Effectiveness
The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...
Business Insider1y
The golden age of cheap streaming isn't dead: You can get all the top services for under $50 a month total
Making TV shows is expensive, and having two revenue streams (ads and subscriptions) can help make the business model work. That's why cable TV mostly has ads (with some add-on exceptions like HBO ...
A+E Global Media Rebrand Is ‘Better Reflection’ of ‘Who We’re Going to Be Going Forward,’ Ad Sales Head Says
Toby Byrne also tells TheWrap about the launch of the company's new digital division and "encouraging trends" going into its upfront presentation to advertisers ...