TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to purchase. Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware,

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might

Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing off all of its branding on its laptops, consolidating them into one brand. And the brand