Bud Light Platinum's differentiation will most likely rely on its marketing as a 'premium' brand, as its name implies (though it does sound a bit like a credit card rewards program).

A-B said the 11.5-ounce re-closable bottles will be sold in Las Vegas initially and nationwide later this year. Bud Light Platinum launched in 2012.

Platinum has been in the works for four years, said Mike Sundet, senior director for Bud Light marketing. Geared to be a higher-end version of its namesake, it is still a clear light lager, though ...

Justin Timberlake has teamed up with Bud Light Platinum to become the brand’s new creative director, Anheuser-Busch announced Thursday, with a new commercial featuring the singer and his ...

Bud Light Platinum will be hosting local scavenger hunts in every The 20/20 Experience World Tour city in addition to the national scavenger hunt. Fans must be 21 or older to participate in any of the ...

Beer giant Anheuser-Busch has announced that they will debut Bud Lite Platinum in January. The new brew will contain 6% alcohol by volume, making it a higher alcohol content than the current Bud Light ...

The Anheuser-Busch Brewery is located at 1200 Lynch St, St. Louis, MO 63118. Attendees are allowed to bring their own lawn ...

Kanye West 's 'Runaway' from his last solo album 'My Beautiful Dark Twisted Fantasy' was used effectively in the Bud Light Platinum Super Bowl 2012 commercial, titled 'Factory,' which aired during ...

Justin Timberlake “Suits Up” as Creative Director of Bud Light Platinum Today, Anheuser-Busch announced that Justin Timberlake has been named the new creative director for Bud Light Platinum.

Bud Light Platinum -- a long-rumored new higher-alcohol version of Bud Light -- could be one step closer to reality. Anheuser-Busch has asked for, and received, approval for a proposed label for ...