Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity ...

Brand equity is built on that customer's direct experience with ... This leads to questions about your corporate identity: Do the basics (starting with your name and logo) make the impression you want ...

The foundation of your brand is your logo. Your website ... Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or ...