The house was built with the vast fortune the family made from the housewife's favourite custard powder which is egg-free. It was invented in Birmingham by chemist Sir Alfred Bird in 1837 because ...

Another is named after Digbeth in Birmingham, famous for the Custard Factory. Mr Briggs said: "The vanilla scent candle is to do with the old Birds Custard factory, we wanted to keep the candle ...

Kray Treadwell, the chef-owner of 670 Grams in Digbeth, has launched a new lunch and dinner menu at his restaurant in the Custard Factory, showcasing the vibrant flavours of the city.