People often reject effective behavior tools if they clash with moral intuitions, like thinking self-control must come from ...

New joint safety testing from UK-based nonprofit Apollo Research and OpenAI set out to reduce secretive behaviors like scheming in AI models. What researchers found could complicate promising ...

Health Education & Behavior, Vol. 36, No. 5 (October 2009), pp. 829-845 (17 pages) This review critically examines Transtheoretical Model (TTM)-based interventions for physical activity (PA) behavior ...

A new report highlights a model to implement behavior-change techniques to better support long-term care residents with hearing loss and dementia. The team used results from previous research as well ...

There are several strategies to promote health in individuals and populations. Two general approaches to health promotion are behavior change and empowerment. The aim of this article is to present ...

Kate has received funding for family violence-related research from the Australian Research Council, Australian Institute of Criminology, Australia's National Research Organisation for Women's Safety, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...