Currently, Iceland's assortment includes a variety of fan-favourite Prime beverages, such as the newly introduced Barcelona ... Prime Energy drinks, which are distinct from Prime Hydration as ...

the UFC and Messi's former club Barcelona. In 2024, Messi followed suit by launching his own hydration drink line called Mas+ which is packaged very similarly to Paul’s PRIME brand. Despite this ...

While the company also pointed out that its Prime hydration drink is a caffeine-free alternative to its viral energy drink, the Times said some parents and school officials confuse the two drinks.