"Besides, the apple fruit is the straight symbol of ... Besides, Rob Janoff has found out a bit later that his genius choice ...

a computer genius, that he committed suicide by biting an apple poisoned with cyanide. However, this version was denied several times. Apple logo at Apple Store in New York (Reuters/Brendan ...

Rob Janoff, designer of the iconic Apple logo, reveals that the bite in the apple was added for clarity and was not a reference to the computing term 'byte', Bible's forbidden fruit or Newton's legacy ...

It does this through its network of Apple Genius Bars, located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians ...