Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Alo Yoga refreshes Roblox world with virtual, in-person rewards The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended to ...

With the rise of action, horror, and similar genres in Roblox games people often forget about slowing down once in a while to find inner peace.

The Alo Yoga store on Roblox. - Credit: Courtesy Image Courtesy Image The move is on brand for Alo. The Los Angeles -based company set up various Alo Houses in Southern California last year, complete ...

"Our mission at Alo is to bring mind-body wellness to the world, and we are so excited to bring this to the metaverse with Roblox," said Danny Harris, cofounder of Alo. "This first-of-a-kind ...

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field communication (NFC) ...