Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the ...

Adobe Analytics Cloud, the customer intelligence engine service within the Adobe Experience Cloud, is known for providing actionable insights to businesses leveraging accurate, timely and insightful ...

Must be something in the air. Less than a day after Google announced that it’s adding social media reports to Google Analytics, Adobe is unveiling its own social analytics tools. Even though the ...

Adobe on Thursday unveiled new voice analytics capabilities in Adobe Analytics Cloud designed to help brands personalize customer experiences and drive loyalty via voice-based interfaces. Using ...

Adobe is adding analytics tools from its Marketing Cloud to its Premiere Pro in Creative Cloud in what may presage an effort to bridge and cross-sell the company's services. The company said that it ...