Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational ...

Roblox has proved to be an important stomping ground for brands looking to dip their toes into the metaverse. Now, as virtual worlds take shape, brands are asking what more they can do with the ...