Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad, Fortune and the ilk took the onus of grinding grains to make that perfectly round ...

Culturally, the north and south of India are very different, especially in the world of food. While wheat flour is king... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

In this quarter 'Aashirvaad' Atta posted robust growth reinforcing its leadership position in the Branded Atta industry. Value added variants and staples adjacencies continue to scale up rapidly ...