Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual ...

Virtual reality (VR) and augmented reality (AR) have transformed entertainment, gaming, and remote collaboration. These ...

In a fast-paced world where technology is taking the sway of putting the shopping experience under quite a bit of evolution, ...

Meta Platforms (NASDAQ: META) stock is climbing higher Thursday despite a bearish backdrop for the broader market. Meanwhile, ...

As a rule of thumb related to the degree of immersion, virtual reality (VR) replaces the real world, while augmented reality ...

Counterpoint expects demand for VR headsets to remain low this year, though interest in smart glasses with augmented reality ...

Shipments of VR headsets dropped significantly in 2024, despite the Quest 3S launch, and future growth may come from AR ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

CBS Miami is set to unveil an augmented reality and virtual reality studio on Sunday, March 16, 2025, at 7:30 p.m. local time ...

Interactive displays have become a crucial part of modern communication, transforming the way businesses, institutions, and ...

MIAMI—CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch ...

For using AR and AI to make ads and product placements ... Businesses like KLM and Bosch Rexroth have also used Unity’s virtual reality tech for more than playing games, deploying it for ...