News

Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

Cracker Barrel responds to brand refresh critics: 'We're headed in the right direction'

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.