News

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo: ‘What qualified him?’

One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction ...

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

Cracker Barrel responds to brand refresh critics: 'We're headed in the right direction'

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.