Understanding aesthetic impact delivers three key benefits: competitive differentiation, premium pricing power and brand ...

That's the kind of smart shopping you can do at Walmart right now. The Beats Studio Pro Wireless Headphones are a steal at ...

Beats was founded in 2008 by Dr. Dre, now a hip-hop producer, and Iovine, a longtime recording industry executive who is currently chairman of Universal Music Group's Interscope Geffen A&M Records.

Beats Audio has a very artistic image due to its founders, Jimmy Iovine and Dr. Dre. The former is a big player in the music world, and the latter one of the biggest hip-hop singers in the world.

Hip hop star and music producer Andre "Dr. Dre" Young voice behind Beats, having previously established himself as a Grammy award-winning artist, producer co-owner of Death Row Records and founder ...

Apple Inc. said Friday that it is officially welcoming Beats Electronics LLC to the company, signaling that it closed its $3 billion deal for the company founded by music industry moguls Jimmy ...

The Beats Studio Pro fall a bit short of the Sony WH-1000XM5 and AirPods Max in terms of audio quality and comfort, but if you’re set on the Beats brand, this is the best version yet of the ...

Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario ...

Earlier this year, Jimmy Iovine, who founded headphones giant Beats Electronics with rapper Dr. Dre, gave a clue as to what Apple was missing in its computer empire. He recalled that when iPods ...

Apple's negotiations to buy Beats Electronics LLC, which sells both high-end headphones and $10-a-month subscriptions to its 20-million-song streaming service, Beats Music, launched in January ...

Beats intends to acquire Mog and sources tell CNET that the headphone maker wants to use the music service as the backbone for a new Web store that will sell music, headphones, and much more.

Beats Electronics president and COO Luke Wood says the company–which now dominates more than half of the headphones market–is laying down bigger tracks without abandoning its mission.