American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

In June, the “Anyone But You” actress faced backlash for her partnership with Dr. Squatch. At the time, Sweeney released a ...

Sweeney made headlines after internet users claimed her American Eagle denim campaign promoted eugenics and “Nazi propaganda” ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

The U.S. Mint is incorporating laser engraving into its die production process, with a sunburst privy-marked Proof 2025-W ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...