The country’s first indigenous sewing machine was marketed under the brand name Usha in 1936, and today, the company has diversified into many more consumer segments — sewing machines ranging from the basic to the high-end, automated digital ones, fans, kitchen, and home appliances, drinking water coolers, and water dispensers, besides auto components. With an infrastructure network spread across the country and 800+ service centres and an in-house customer call centre, Usha supports customers when they need it the most.